Who are New Nordic?
The history of New Nordic dates back to the beginning of the
90's in Copenhagen, Denmark,
Two friends, who shared a passion for healthy living. quit their job with a
vision of creating our company using a new technique to extract a
natural-source antacid found in the fruit fibres of citrus fruits.
The product gives relief from heartburn and acid reflux without disturbing
natural acid levels in the stomach. The product positioned our company on the
right path. Since then we have continued actively along this path, seeing the
development of numerous vitamins, minerals, herbal and other food supplements
that help to promote vitality and well-being and fight age-related
The name was chosen to express that the company is innovative, dynamic and
vital and that we are doing business following the Nordic way of thinking. New
Nordic means Scandinavia – in the sense of being direct,
honest and fair.
Our "Silvertree" logo is inspired by the "Yggdrasil World
Tree", found in the Nordic mythology. New Nordic is a team of people with
a genuine passion for healthy living. To us the "Silvertree"
represents, "naturalness", "vitality" and "growth".
The "Silvertree" is our promise. Our "Silvertree" logo is
the stamp of quality, safety and effect trusted by millions of customers
All over the world, more and more people are beginning to realise that natural
health products can help to prolong vitality and generally improve the quality
of life. At New Nordic we strive to develop well-composed food supplements that
can contribute to the "Path of Vitality" – a long, healthy and active
Our customers are people who realise that vitality goes beyond the absence of
illness. It is a sence of harmony and contentment arising from inner
equilibrium and balance that take the enjoyment of life to a new level.
New ideas means less competion. Thanks to innovative products, New Nordic
creates new markets. As part of our innovative process we are constantly
exploring new ingredients and finding new ways of using existing ones.
We are commited to uncompromising quality in every product we deliver and we
are concerned with the quality from field and forest to the package in the
shop. Under our "From Seed to Heart" programme, we plant our own
herbs and control every step from cultivation in the field to delivery of the
finished product at the pharmacy.
We are working only on the basis of proven scientific evidence. Our focus on
research and development has brought remarkable results, positioning New Nordic
as a leading innovator in the natural food supplement industry. One could say
that bringing vitality to people all over the world has in turn brought
vitality to our market and our company!
Strategies are global but selling is local. We want to be close to our
customers and serve them the New Nordic way. Therefore, we have build our own
operation in more than 20 countries from Canada
in the west to China
in the east.
We are becoming a truly international company.
We believe in long-term commitments. We are dedicated to establish New Nordic
as a significant supplier to the health and beauty market. A player that
respects the well-being of employees, customers, and business partners and a
company that take the social and environmental implications of its activities
Joy means maintaining the vitality year after year. We hope that we can inspire
people all over the world to live healthy and enjoy life. Let New Nordic show
you the way.