Sun protection that’s kind to your skin—and the planet.

🌞 Shade All-Natural Sunscreen

Sun protection that’s kind to your skin—and the planet.

At Not the Norm, we believe sunscreen should do more than just block UV rays. It should protect your health, respect your skin, and leave the environment better than it found it. That’s why we created Shade All-Natural Sunscreen—powered by non-nano zinc oxide, and nothing else you wouldn’t want on your skin or in the sea.

🧪 Why Zinc Oxide? Because Science Says So.

The sunscreen world is changing fast—and for good reason. The FDA recently reviewed 16 common sunscreen ingredients. Only two made the “safe and effective” list: zinc oxide and titanium dioxide. The rest? Still under review due to concerns about how they’re absorbed into the body.

One study (published in JAMA) found that ingredients like oxybenzone and avobenzone can enter your bloodstream after just one use. That’s not something we’re comfortable with—and we bet you aren’t either.

🌿 Why We Chose Non-Nano Zinc Oxide

Here’s what makes it the superhero of sun protection:

• It sits on your skin, not in it. No absorption, no hormone disruption, no worries.
• Blocks both UVA and UVB rays—broad-spectrum protection without a cocktail of chemicals.
• Gentle on sensitive skin. No stinging, no irritation, just calm, happy skin.
• Stays stable in the sun. Unlike some chemical filters that break down, zinc oxide keeps doing its job.
• Reef-safe and ocean-friendly. No coral bleaching, no marine toxicity—just clean, conscious protection.

🧴 Why Not Titanium Dioxide?

It’s good—but not great. Titanium dioxide mainly blocks UVB rays, leaving a gap in UVA protection. Zinc oxide does both, so we went all in.

🚫 Why We Steer Clear of Chemical Sunscreens

Let’s be real—chemical sunscreens are everywhere. But here’s what they don’t tell you:

• They can enter your bloodstream and have been found in breast milk and urine.
• Some mimic hormones, raising red flags for reproductive health.
• They’re linked to coral reef damage, which is why places like Hawaii have banned them.
• They often need multiple ingredients to work, increasing the risk of skin reactions.

We think you deserve better.

🔬 Backed by Science, Built for You

Shade isn’t just a sunscreen—it’s a statement. A commitment to:

• Protecting your skin without compromising your health.
• Staying stable and effective, even under the sunniest skies.
• Preserving our oceans, one reef-safe tube at a time.

🌊 Join the Sunscreen Revolution

More people are ditching chemical sunscreens and switching to mineral options like Shade. It’s not just a trend—it’s a movement toward smarter, safer sun care.

With non-nano zinc oxide at its heart, Shade All-Natural Sunscreen is your go-to for clean, conscious protection. Ready to make the switch?

👉 Try Shade today—and feel good in your skin, and about your impact.