News

At Not the Norm, we believe sunscreen should do more than just block UV rays. It should protect your health, respect your skin, and leave the environment better than it found it. That’s why we created Shade All-Natural Sunscreen—powered by non-nano zinc oxide, and nothing else you wouldn’t want on your skin or in the sea.

We get a lot of people asking if it's OK to use Shade on babies and children, the quick answer is "Yes!". In fact, all the ingredients in our Shade All-Natural Sunscreen are edible, so if your baby accidentally ingests...